Copyright @ 2015 limdoo.com All Rights Reserved Chengdu LIMDOO Enterprise Management Consulting Co. Ltd.
China non mainstream economic models with the characteristics of private enterprises are family culture, in the different stage, the market rules of the game are present new tests to the family business; my job more than a decade, a stay in Hong Kong enterprises, but also in the family private enterprises gradually grow up, I regain the family type management topic, with deep feeling, from the perspective of corporate culture, the development of family enterprises are classified into three stages: the 1 stage, family culture; 2, the boss culture stage; 3 stage, enterprise culture. Family culture or boss culture stage is the enterprise realizes the primitive accumulation stage, the stage of enterprise culture, is the modern enterprise management phase of ascension.
First of all, we in this first talk about family culture, family culture, mainly in the kinship and clan relation based on blood relationship, or people values as the core, a group formed by. The family culture in the early period of entrepreneurship have many positive significance, but with the further development of enterprises, enterprises must break the bottleneck of the development of family culture brings, so that the family culture become part of enterprise benefit. The following ZH Wenzhou shoe enterprises in the family culture and the boss culture stage case to unfold the following:
ZH as a family enterprise is a typical family enterprise culture, the boss of a total of three enterprises, bull management, something happened, do not know who to listen to, departments such as production department, human resources department, marketing department, development department, finance department and other use has its own people, namely, cousin cousin Pro brother younger brother and their wives, a also not idle, all battle, people in production line is also more use of personnel in charge of the Department's people, virtually turned into a small family management within the family, even the guards teacher Beth is bosses or managers of the elders and relatives, family management a solid wall of ZH, foreign people like "thieves" like, such as ZH family enterprise, is a "living fossil" mode of Wenzhou early today, can full eye, is also a kind of honor!
Through the analysis, through the family culture management, advantages and disadvantages of ZH enterprises are as follows:
Advantages:
In 1, a few years ago, the ZH market is relatively blue state, the ZH family team with the spirit of hard, make an effort to, through targeted development, with men's, have the honor to capture the W regional market, creating the regional brand advantage. It is this culture of success, which become their build relationships and dating of the logical premise.
2, won't follow suit to some "burn" movement, in this brand endorsement popular advertising blowing competition in the 1980s, ZH not requested image spokesmen, would rather spend a hundred million to buy a trademark, in their mind, bought his trademark is permanent intangible assets, the image of the spokesman for the end still others in the aspect of brand, planning, but also to the W region of successful experience for planning inherent sample list, not just to take risks. This "me" thought, to control the business risk also produced certain effect.
3, family members because when the business experience of super hard, so they are generally more frugal, combat waste, it has good effect to reduce the cost of enterprise.
4, the family type management can reduce the cost of supervision and restraint, reduce management risk. Members of the family sense of responsibility is relatively high, this is a kind of spirit of entrepreneurship when indispensable.
Disadvantages:
There are 1 inside and outside, don't trust, would rather earn less, also won't let foreigners earn more, distrust of foreign talent, to subordinate ability is often doubt in their hearts, so that, the outsiders in their businesses only passer-by, themselves have no special circumstances will always be around also, their own people.
2, because the enterprise in the business, the boss formed the size of things personally habits, which almost a reflex of family members, such as market merchants, chairman of everything to do not understand, is also understand, outsiders to do, I just don't trust! The reason is very simple, the customer can not from foreign influences, do not let outsiders control customer, when outsiders job hopping, which can avoid the customer defection. On the marketing side, do not let outsiders, even on a business trip to study the market opportunity not to marketing department outside talent, is the boss again and again travel constantly, but seems to have no back valuable market information. The family enterprise market monitoring degree is small, monitoring mainly from within the family, so that the operation of enterprises lack of transparency, external hard to get through the normal way to imagine, how to plan the future framework of enterprise?
3, the market to the agents to the tube, the enterprise and the market near vacuum conditions, a so-called limited liability company, a young business clerk are not, followed by a group of teachers of primary customer teacher parent people by phone, how can it better service to the customers!
4, family members have been holding a successful experience in W area, lying on the family culture "fortress" inside, constantly in the fierce market competition, waiting for him, but just want to rely on iconic waiting for another miracle, however, the advantage of the W region of the previous market environment already by the blue ocean into the red sea state, a new crisis will come into this business, it is not difficult to analyze, family enterprise like this, can record second regional market out of the top, that is!
Point 5, the management of low: (1), management is not in place, person, should be the rule, rather than the rule in person, at present the external production
Copyright @ 2015 limdoo.com All Rights Reserved Chengdu LIMDOO Enterprise Management Consulting Co. Ltd.